It's like building a blog with a secret decoder ring!
You need a plan
Building a blog is probably easier than you think, but it still requires some serious planning. You can't just jump in randomly without putting some thought into it. Trust me, I spent a number of years randomly posting content before I figured out the systems necessary to truly see growth.
These 3 courses are more than blog mumbo jumbo
In these courses, you'll get access to specific details on not only how to blog, but also how to form a solid strategy and develop a bulletproof mindset needed to succeed in a crowded market. This isn't a bunch of theory . . . it's high impact, it's fast paced, and it's all about getting solid results.
Get ready for smart growth
I am going to work with you to build your blog. Your blog can start off small but like a tiny seed, this seed can grow into a huge tree because of all the attention, excitement and interaction that you've created during your early days of planning.
Already a blogger? You rock!
If you already have an established blog . . . cool. This course is for the beginning and intermediate blogger. Everyone could use a bigger and more responsive audience and I am going to show you the fastest, most effective way I know to do this and it does not involve pay-per-click, SEO, or spending endless hours in front of your computer.
Blogging is a LIFEstyle
I'll show you how to build the rock solid trust that will be the basis and bedrock for getting your visitors to invest in your message. I'll also show you how to effectively handle your work/life balance so you can have a framework moving forward to feed your blog while meeting your daily responsibilties...for your day job and for your family.
What's in it for you
The first course lays the foundation upon which the rest of your blog depends. You'll learn the importance of an online platform so you can understand the environment in which you'll operate. You'll also discover how to blueprint where you currently are in your blogging journey so you can discover where you really want to go.
Course 2 and 3 will then add to your strategy by layering in branding-badassery and key blogging components. . . even if you have no grasp of your current online platform and feel completely lost.
In these courses, I'll show you how to get your blog to become the foundation for your online dreams and to provide the value to your audience that they have been waiting for.
Here's Exactly What You'll Get Inside The 3-Part Ready to Blog Course
Where Am I? - How to blueprint your current online platform to better understand your position in the market and to identify holes and take advantage of opportunities.
Where Am I Going? - How to determine where you plan to go with your blog, how to get there, and what you need to put in place to reach your highest goals.
Resources Galore! - Proven tools and tactics that will enable you to build a successful blog with minimal time available (I know what it's like to be a busy blogger with family and career responsibilties)
How do You Stick Out from the Crowd? - How to create the most perfect and powerful branding and how to amplify your message to clearly exceed your reader's expectations.
A Deep Dive Into the Innerworkings - Fundamental tools, widgets, processes, and integrations - all easily laid out for you so you don't even have to think.
Learn How to Be More Efficient - How to expedite your delivery process and get to the point where you can position yourself to build your blog into a business...even if it's just a side hustle.
Really KNOW What's Happening Under the Covers - Video tutorials and system diagrams that will help you not only implement systems to grow your blog but will actually help you understand what's happening under the covers - oh, and will help you figure out how to fix something when it goes wrong (and it does unfortunately)
Course 1 - Positioning Yourself for Success
Module 1: You Need More Than a Blog - The Importance of an Online Platform
Blogging is more than just writing. In this module, you'll learn about the various components of your online platform and how they tie into your blog's goals. You'll also gain an understanding of the various hats you'll wear as a blogger.
Module 2: Where Are You Today? The Need to Understand Your As-Is Environment
The first step in creating a lasting blog, or growing your existing blog, is to figure out where you are today. In this module you'll discover a proven technique for mapping out your existing environment so you can put your arms around your ever-expanding online presence. This will allow you to set your strategy for the next level of growth.
Module 3: Where Do You Want to Go With Your Platform? The To-Be Environment and the Focus Framework
After you figure out the current state of your online platform in Module 2, this module will help you figure out where you actually want to go. Additionally, you'll be introduced to the Focus Framework which will help you even if you are blogging while trying to balance a career and a family.
Module 4: Mindset Hacks for the Busy Blogger
This module will help you establish a positive mindset that will allow you to blog efficiently and consistently even when you feel you have limited time.
Course 2 - Build a Brand You Can Be Proud Of
Module 1: Branding Essentials - Is your Brand Personal
Understand the nuances of how you brand your online business from the beginning. Understand the decisions you need to make when it comes to branding your blog. Do you want it to be your name? Do you want your name completely out of it? There are benefits and drawbacks to each that you'll need to take into consideration.
Module 2: Picking the Right Domain Name
Your domain name is the first thing most people find out about you before anything else. If your domain name is too gimmicky, too hard to type, or just outdated you are already putting your business in a bad spot. Learn what it takes to set your blog up for long term success simply by choosing the right name at the beginning. The good thing for those intermediate bloggers is you can always change your domain name if you'd like. We all pivot from time to time so feel free to do what feels right.
Module 3: The Easiest Way to Unify Your Blog's Brand
Now that you have a kick ass brand, you need to make sure people recognize it wherever they find you. In this module you'll learn about an amazing tool that will allow even the most un-creative (is that a word?) people to design like pros.
Module 4: The Importance of Brand Consistency
Building on the last module you'll discover how important it can be to keep your brand the same across all channels. This includes all of your social media channels, your email messaging, etc. You'll learn from a number of industry examples exactly how you should set up your entire online environment to bring the most value to your budding business.
Module 5: The 10 Minute Test
This 10 minute test will change your blog for the entire next year!
Course 3 - How to Create a Blog That is Built to Last
Module 1: How to Start Your Blog or Website
This module covers exactly how you can set up your very own blog or website in under 10 minutes. Seriously, it's that easy!
Module 2: Intro to the Wordpress Dashboard
Wordpress can be a little confusing when you first login. This tutorial will dig deep into each conceptual area so you know how to navigate the interface and get things done.
Module 3: Basic Blog Configuration
In this tutorial, I'll show you exactly how to set up the key pieces of your blog so you can get to the fun part...writing and creating!
Module 4: How to Add Social Media Buttons
This module will show you how to add one of the most important parts of your blog...the social media hooks. This allows your visitors to quickly and easily share your content and expand your reach.
Module 5: How to Backup Your Blog
This is one of those things most people forget to do and only end up paying big time in the end. Learn how to set up a consistent backup so you can sleep easier knowing all of that content you created is safe and secure.
Jeff Stephens is a proud dad, CTO and serial entrepreneur. His website, TopShelfBlogging.com, is dedicated to those passionate about pursuing the work they love by embracing the art of blogging. He leverages over 20 years of IT leadership, along with his passion for creativity and innovation, to help others realize the freedom and fulfillment of online business.