Positioning Yourself for Success
Baseline your blog environment and establish habits that will lead to success
This course will help you put your arms around the complexities that make up an online platform and help you figure out where your blog fits and how it can help you accomplish your goals.
Course Introduction:
Introduces you to the course and sets expectations.
Module 1: You Need More Than a Blog - The Importance of an Online Platform
Blogging is more than just writing. In this module, you'll learn about the various components of your online platform and how they tie into your blog's goals. You'll also gain an understanding of the various hats you'll wear as a blogger.
Module 2: Where Are You Today? The Need to Understand Your As-Is Environment
The first step in creating a lasting blog, or growing your existing blog, is to figure out where you are today. In this module you'll discover a proven technique for mapping out your existing environment so you can put your arms around your ever-expanding online presence. This will allow you to set your strategy for the next level of growth.
Module 3: Where Do You Want to Go With Your Platform? The To-Be Environment and the Focus Framework
After you figure out the current state of your online platform in Module 2, this module will help you figure out where you actually want to go. Additionally, you'll be introduced to the Focus Framework which will help you even if you are blogging while trying to balance a career and a family.
Module 4: Mindset Hacks for the Busy Blogger
This module will help you establish a positive mindset that will allow you to blog efficiently and consistently even when you feel you have limited time.
Your Instructor
Jeff Stephens is a proud dad, CTO and serial entrepreneur. His website, TopShelfBlogging.com, is dedicated to those passionate about pursuing the work they love by embracing the art of blogging. He leverages over 20 years of IT leadership, along with his passion for creativity and innovation, to help others realize the freedom and fulfillment of online business.
Course Curriculum
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StartCourse Introduction (5:31)
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StartModule 1: You Need More Than a Blog - The Importance of an Online Platform (27:52)
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StartModule 2: Where Are You Today? The Need to Understand Your As-Is Environment (14:11)
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StartModule 3: Where Do You Want to Go With Your Platform? The To-Be Environment and the Focus Framework (12:47)
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StartModule 4: Mindset Hacks for the Busy Blogger